Graphic Design and Responsible Communication with Creative Impact: Kraft Design's Commitments

We are a Print-first creative agency specializing in eco-design applied.

We design and pilot Aesthetic and functional B2B communication supports, designed for readability and durability. Our approach is pragmatic: we opt for proven methods, a documented choice of materials, quality control, traceability, and data protection and confidentiality.

You benefit from relevant and powerful tools at your disposal., aligned with your business and CSR objectives, industrializable under good time and quality conditions. Digital is only used as a useful complement (access, updates, measurement).

Our signature: tailor-made and industrializable eco-design, driven by experts in print management and graphic design, with a network of workshops and manufacturers adapted to each project.

We are making a singular choice: print first, enriched by digital when it makes sense.

Each project is conceived as a bespoke piece, meticulously crafted with rigor and passion. Here, the demand for Good job sublime’innovation and the pragmatism.

Our finding

In organizations, the “print vs. digital” debate is often framed incorrectly. The real question is’Fair allocation of content on the right platforms, according to their usages, their constraints and their End of life.

It's a logic of’eco-design applied define the objective, frame the functions, then decide on material, format, print run, finishes, manufacturing, and logistics. We know that the essential part of The impact of a project is determined from the very beginning of its conception..

Upstream, decisions are documented: support (certified and/or recycled fibers), controlled ink coverage, functional finishes only, mono-material where possible, optimized layout, local manufacturing, and adjusted volumes. Indeed, these reduce impact without degrading the experience. On the contrary: readability, handling, brand consistency, and product durability increase the usability value.

Print still plays a decisive role in B2B. it structures information and reinforces the credibility (CSR report, brochure, packaging, signage). This anchors the memorization. Digital intelligently complements with immediate access, updates, and usage measurement. Effectiveness lies in complementarity, not opposition.

Our position is simple: design Aesthetic and functional support, optimized throughout their entire lifecycle, then only activate digital where it actually creates value.

Our mission and
our commitments

Create communication materials that reconcile impact, aesthetic and ethics.

Putting our expertise to work for your challenges, with one conviction: well-thought-out graphic design for inspire, convince and engager your audiences.

How do we do that?

Know-how
of designers

We grow the’craftsmanship requirement attention to detail, precision of finishes, care taken with materials. Each project is a custom graphic design.

Partners
local

We are working with local channels and labeled printers. This proximity guarantees quality and limits logistical impacts.

Choices that have meaning

We align form and substance. An CSR report, a brochure, packaging: each medium must clearly express your commitments and reinforce Your brand's consistency.

Undogmatic support

We guide you, whatever your CSR maturity level. No injunctions or guilt trips: just solutions. reasoned, adapted to your needs.

1% for
the planet

Active member of the network 1% for the planet, we donate 1% of our revenue to environmental causes. Action, not just words.

Our fight:
Ocean protection

Kraft Design is actively committed to preserving the sea and oceans.

Why this choice?

Because oceans cover more than 70 % of the Earth, regulate the climate, and host essential biodiversity. Yet, 80 % des pollutions marines viennent de la terre. Every design choice influences what ends up in our rivers... and then in the sea. Protecting the ocean is protecting life.

Our choices of papers, inks, glues, and finishes drastically reduce the pollutants they contain. Our response is concrete and operational: apply eco-design at all stages of the project to reduce the footprint without degrading usability or brand image.

1% for the Planet

We are members of 1 % for the Planet, with a priority focus on ocean protection.

What does that mean?

We donate 1 % of our revenue to approved charities, with a priority focus on ocean conservation. The donations are certified, our partners are selected and monitored, and finally, the annual report is shared with our customers.

What does this change for you?

Working with Kraft Design also means financing actions that have a significant impact on the ground (preservation, remediation, awareness-raising). It's a measurable and valuable demonstration of commitment in your CSR reports.

Learn more…

Eco-responsible communication and eco-design print

Our commitment is expressed through concrete actions: informed design choices, fewer plastics, more responsible fibers, and controlled processes to limit the impact on the ocean.

Each deliverable is accompanied by a Certificate of conformity and quality follow-up. Tangible proof of our creative and environmental standards.

Low-emission inks and varnishes, recyclable.

FSC-certified papers^® or recycled

Zero plastic glitter, zero non-essential PVC coating.

Monomaterial design, as much as possible, to simplify sorting and recycling.

Optimized formats and adjusted prints Print only, never too much.

Easier recycling or an imagined second life (A tarp transformed into a bag, a banner made into a useful object, a notebook made from paper scraps).

Pragmatic logistics Local manufacturing, shipment consolidation, recycled packaging.

Us Benchmarks and Standards for our print materials

Our eco-design charter Frame each project: objectives, uses, materials, anchoring, finishes, manufacturing, logistics, and end-of-life. Traceable and legally binding, it becomes a engagement verifiable, at your service for your challenges.

We also rely on recognized labels and proven internal methodologies: systematic eco-design applied to 90 % of print and digital projects, FSC paper^®, EU Ecolabel, ISO 14001, Imprim'Vert labeled printers and finishers^®, AGEC and PPWR laws, Info-tri...

Our goals of sustainable development

Our commitments fall within the framework of Sustainable Development Goals defined by the United Nations. Thus, each project has a collective and measurable ambition, aligned with recognized international standards.

Our approach is structured around the Sustainable Development Goals most directly linked to our businesses and our impact:
SDG 9: Responsible infrastructure and sustainable innovation.
SDG 12: Responsible Consumption and Production.
SDG 13: Climate Action.
SDG 14: Life Below Water.
ODD 15: Life on Land.

Because beautiful support should never come at the expense of the environment, we connect artisanal craftsmanship with respect for planetary balance.

Concrete examples: our methodology on each project

Eco-design is a global framework: from the brief to delivery, each decision shapes the footprint, use, and quality of the medium.

Eco-design by default

Une check-list interne guide 100 % de nos projets print. Pour le web, nous appliquons un référentiel interne de sobriété numérique.

Carefully selected papers

By default, FSC certified papers^®, and an EU Ecolabel when relevant. Eco-design is our baseline. We can nevertheless present a conventional option for reference, for informed arbitration between performance and footprint.

Paper used appropriately

Adjusted grammage, formats designed to minimize waste, and pagination adapted to serve the message.

Engaged Partners

Printers and Converters Imprim'Vert^® (or ISO 14001 equivalent), verified attestations every two years.

Prime location

Local fabrication as much as possible, at a minimum France or Europe, and as close as possible to the final place of distribution.

Pragmatic logistics

Consolidated shipments, reused or recycled packaging.

Mastered encage

Maximum limited trapping rate, reduced dense solids, solvent-free, CMR-free vegetable-based ink.

Useful finishes, . Nothing more. No default PVC lamination, single material preferred for easy sorting.

End-of-life compliance

Your supports comply with current regulations, both legal and environmental:

Compliant and traceable: we integrate the required legal and environmental information (AGEC law, sorting info, recycling) for impeccable and defensible materials.
Regulatory compliance: mentions, pictograms and end-of-life instructions are supported (AGEC, info-tri) to guarantee the compliance of your materials.

Active donation

We donate % of our turnover to authorized charities, with a priority allocation towards ocean protection.

Commitments to strengthen your CSR approach

Communication materials that stand out for their aesthetics and sincerity.

Tangible, memorable creations that embody your commitments.

A reliable, experienced, and attentive partner to your needs.

Concrete and defensible evidence to share with your stakeholders.

Would you like to collaborate with us?
We'd love to hear from you.