About
Kraft Design
Who we are
Kraft Design is a graphic design agency écoresponsable, based on a simple conviction: a communication medium must convey a message and embody ethical and sustainable know-how.
Basée à Paris, l’agence accompagne les entreprises BtoB franciliennes, nationales et internationales dans leurs supports print éco-conçus. Notre bureau au Japon nourrit une veille constante sur les matériaux et procédés responsables, au service de choix toujours plus justes.
Nous revendiquons le print comme porte d’entrée de la communication, un médium de proximité, de mémorabilité et d’émotion, articulé intelligemment au digital lorsque cela apporte une valeur réelle.
A team multidisciplinary...
Kraft Design is first and foremost a passionate team, bringing together complementary profiles and a shared energy, with two co-founders, the same committed team and a great network of partners.
A graduate of ESSCA and the École de design Nantes Atlantique, Antoine embodies the link between design and strategy. Insatiably curious, he keeps a constant watch on creative and societal trends, in order to provide customers with relevant and inspiring answers.
A graduate of Gobelins, Olivier leads creative teams with rigor and clarity. His expertise lies in combining collective ambition with technical realism to turn ideas into finished projects. Mastering every stage of production, he guarantees deliverables that meet expectations, with no compromise.
Lucie | Eco-responsible project manager
Tom | Manufacturing Manager
Hana | Art director and illustrator
Lucas | Graphic Designer
Salima | Community manager
...And a network of committed partners
In addition to our team, we work hand in hand with a network of printers, converters and technical partners.
All of them share the same standard: quality, a genuine commitment to work well done, and environmental stewardship.By relying on carefully chosen partners, we handle complex projects without losing the human dimension that is our strength.
Visit values by Kraft Design
Our values structure the way we work and give meaning to each of our projects.
Neo-Craftsmanship
The rigor ofcraftsmanship applied to graphic design, powered by forward-looking technologies . Every piece is conceived as a unique object, shaped with care and precision.
Pragmatic creativity
Bold ideas designed to address your challenges with precision.Storytelling only has value if it carries meaning.
Eco-monitoring
We work with all companies, from SMEs to large groups and mid-sized firms, regardless of their level of CSR maturity,with pragmatism.
Rock-solid reliability
On-time delivery, transparent processes, quality deliverables. We stand by you and we keep our commitments.
Positive knowledge-sharing
We share our expertise and raise awareness around eco-design. Workshops, feedback from experience, and guidance: our mission includeshelping our clients and partners move toward more responsible choices.
A dual footprint: France and Japan
Our story is written between Paris and Japan.
Because this country embodies an inspiring paradox. Historically attached to the art of paper and packagingit remains marked by incineration as the dominant mode of waste management. Yet national policy is evolving rapidly, with strong ambition and massive investment in the circular economy.
This fascinating case study led us to open an office in Japan. Nous y développons une active monitoring of creative and environmental issues, and accompany local customers in their quest for eco-friendly paper design solutions.
This dual footprint fuels our approach: bringing together traditional know-how, technological innovation, and a genuine commitment.
It is this hybridization, between Europe and Asia, between craftsmanship and contemporary thinking, that gives Kraft Design its richness.
Kraft Design : a name rich in meaning
We chose the name Kraft Design in reference to the kraft paper, a century-old material renowned for its ecological qualities. Biodegradable, 100 % % recyclable, water and energy efficient during manufacture, it symbolizes our commitment to designing responsible communication materials. Its raw texture and natural color embody simple, essential, unadorned beauty.
But the word "Kraft" carries other resonances too:
- In English, it evokes “Craft, the handmade, the taste for work well done.
- In Swedish, it means “strength and power”, a reminder of designers' responsibility: our design choices directly influence the environmental footprint of the materials we deliver.
Kraft Design thus expresses our mission: creating communication materials that bring together creative impact, exacting craftsmanship, environmental responsibility and aesthetic appeal.
A creative agency looking to the future
At Kraft Design, we anticipate developments in graphic design, materials and responsible consumption.
Our deliverables are designed to last, inspire and convince.
We believe communication must regain its value as a tangible experience: a CSR report you leaf through, an elegant brochure, packaging that stands out; materials that leave a mark, away from the continuous, ephemeral flow of digital.
For us, print and digital are not opposites: they complement each other, each with its own role. Print is the future, provided we keep innovating, questioning new usages, sourcing better-designed and more sustainable materials, and using modern technologies in the service of impact.
Join us
We'd love to hear from you.